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Right now I’m taking a class with Lee Tirce, an alum of Art Center and my instructor for TV Concepts. As Art Directors, visual communication is the medium in which we explore, invoke, and evoke the human condition. But we also touch upon these through music and motion. Just like film makers, we in Advertising can also take our brand experiences to another level. One extreme yet amazing exmaple of this is the artistic direction found in all things Disney.
I believe that it was in a Life Magazine piece which described the magic behind the work of Walt Disney was his ability to excuse people from reality and transform them into a world in which he himself created. Nothing is grander an example than the shows at Disneyland. Music, motion, lights, fire, and simple belief are the elements put together to weave this kind of magic. Here’s an example of what I’m talking about. Watch this video once, preferably in its entirety.
Don’t tell me one way or another that you didn’t have a lump in your throat! It’s amazing right? Now, if you’re still reading this, watch this video again, however this time, turn the volume all the way down.
This is just an example of how us as ADs can use sound and light as the medium in order to sell the message. Without the music, sound, and story, this scene in the sky simply looks like a terrorist attack in the middle of Anaheim. Yet with all elements combined, it gives us a narrative to go by, and go buy Disney. Don’t believe me? Well, is it a coincidence that in this particular video that I found this:
The answer is NO, folks. This is branding at its finest.
Heck, sometimes life gets like this as well.
I did some pretty amazing things today, but not as amazing as what I JUST did. I went back to read a lot of my old blogs from another blog site. WOOOOOOW! I just realized how much I sounded like one ignorant MFer! It’s so hilarious that it’s quite shocking. I never imagined that just 3 years from that time I wrote those entries that I would be here, looking back, and gawking on how incredibly stupid I sounded–in my thoughts and in my words. I’m no English major, but just the fact that I had fragmented sentences really disturbs me. (Disturbs, yea that’s a good word). It embarrasses me to even export and post to this blog; it kinda makes me upset. I think I mentioned to my friend Diana that I sounded “like I was trying to impress someone.”
For so long I believed that I was right about everything. I had the audacity to think that my way was the truth; that I was doing the best I could be doing with what “God gave me”. I know now, after experiencing this past year at Art Center, that I’m capable of achieving much more than I ever imagined. For one – METAPHORS! and elipses, and semi-colons. haha
But in truth, I must admit that education has changed my life. There is simply no better answer. I can’t say that I have all the answers now. On the contrary, I have more questions. And this time, I take everything into context with a real sense of humility in understanding anything. At least I pray I do. I’ve always been a good student, but I know now that I have a renewed sense of confidence in my craft, in my career, but most importantly–in myself. That’s a tough thing to come to terms with, especially as a once confused and cocky individual I may have been. I’m just fortunate that I had people around me that cared enough to tolerate such crass.
Man these are hard to find online! So what’s the big mystery with Target’s Ad agency? Well, I found some answers from…wait for it…YAHOO ANSWERS! Check the link if you don’t believe me. Target’s Ad Answer This has yet to be verified so don’t take this nasty blog’s word for it!
The 30-second Target spot is titled “Product People” and is the
brainchild/children of the Peterson Milla Hooks Agency in Minneapolis.
http://www.pmhadv.com
Creative Team:
Target “Product People”
Peterson Milla Hooks/Minneapolis http://www.pmhadv.com/
Whether it’s nail polish, pet supplies, prescriptions or power tools,
they’re all available at Target. Fun animation and a pulsing
soundtrack tell us, “Want it. Need It. Got it.”
Creative Credits
Creative Director: Dave Peterson
Art Director: Bethany Nagy
Agency Producer: Gary Tassone
Production Company: Radium/Los Angeles
Director: Steve Williams
Editor: Alan Chimenti/Radium, Los Angeles
Visual Effects: Jonathan Keeton, Aladino Debert, Frederico Saccone,
Giancarlo Lari, Leo Juarez, Mark Wurtz, Michael Hobbs, Rick Thomas,
Todd Perry, Val Sinlao/Radium, Los Angeles
Music/Sound Design: Rachel Dunn, Sarah Gavigan/Ten Music, Santa Monica
and The Transcenders
Principal Talent: n/a
http://www.marketingymedios.com/marketin…
Production Company: Radium
TARGET PRODUCT PEOPLE
CLIENT: Peterson Milla Hooks
DIRECTOR: Steve “Spaz” Williams
CREATIVE DIRECTOR: Jonathan Keeton
LEAD ARTIST: Aladino Debert
Conceptual Development, CGI, Compositing
http://www.radium.com/work/target_06.php
Music: Ten Music/Transcenders
http://www.tenmusic.tv
http://www.transcenders.tv
From this link William Lee and Tracey Amos are quite possibly lead vocalists:
http://www.adweek.com/aw/creative/best_s…
Get your search on thisaway:
target+commercial “creative director OR agency” “want it” “got it” “
Please ring for service by clicking “clarification” if you need
anything further. Thanks for the interesting post. I enjoy that
commercial, too, just for the chair dancing opportunity alone.
Check out these nostalgic beauties! I don’t even shop there anymore and in recent years the quality of their clothing has become unfashionable and crappy. Or could it be when I used to wear the stuff, that I was unfashionable and crappy? hmmm… Anyway, here are a couple of gems from a little over decade ago at the Pax Gapana of the GAP Empire, a signal perhaps, of the beginning of the recession.
It’s been a crazy week two, but I’m getting back into the mode of school again. I’m finding that I have a lot of time to do other things, so I’ve been spending most of my time doing research and keeping up the BAD Book. I’m finally working out on a regular basis and happy that I’m beginning to feel a lot healthier and fit. I can’t say I’m trim yet tho! hahaha but I’m sure 3 months down the road I’ll hopefully saying something else. Haven’t had time to snap picts. I was supposed to take some shots tonight of street signs and such, but didn’t get around to it because I napped for too long. I’m also thinking about getting a part time job, maybe become a mentor or possibly a campus role. Don’t know yet.
“…in this cause, I too am prepared to die. But my friend, there is no cause for which I am prepared to kill.” -Gandhi
Michelle Phan gives ladies some make-up tips. I’m doing some research and found this video series. According to her blog, she’s an illustration major coming out of Florida at the Ringling School of Art & Design. She’s cute too! Okay, I feel like a stalker! haha Here are some of her vids:
THANK GOD I USE A MAC!
Dramatic rendition to the Futurist Manifesto by F. T. Marinetti.
Today I started the now soon-to-be-famous-oh-so-cliché Black Book of Ad Agencies, Art Directors, Copywriters, etc. or as I like to call it – The BBAAADCE or BAD Book for short. mmm… I’m still working on the title. Other than that, just been working to get all this work done for this week. I have less class time this term and I’ve been kind of slacking from all this down time. I’m beginning to get my ass in gear somewhat, knocking out little things here and there off the assignment list.
Specific goals I have this term is to make an earnest dedication to work and school, improve my health and fitness with an increase of workout regimen and training, update my portfolio to get ready for 4th term review, and generally have a good time. I feel like this last break really opened me up. The trip to the desert helped a lot. I would suggest to anyone to take a trip alone and by themselves at least once in their lives. I know it may sound a little odd or even downright creepy at the thought, but its really an eye-opening experience. It’s a little scary at first and maybe I’m fortunate because I’m a guy and could do those sorts of things. The experience taught me a lot about self-reliance and helped me get over my own inner demons. (No, that is not a euphemism!)
Can’t seem to sleep, and it’s not even the end of the first week. Seems like this first one is dragging rather slowly. Already knee deep in assignments for the week. Interesting enough, my classes don’t take up much of my time; all six are 3-hour classes. I don’t mind that at all. I’ve settled most of my business with financial aid for the year and just awaiting an approval for the loan I took out for this year. My loan withdrawal is significantly less this whole year entirely. I’ve been told that that happens as my years progress. Just cleaned up the studio and organized my filing cabinet. Other than that, looking forward to another week in paradise. My assessment of my instructors will probably come later on this week, with a brief overview of all.
I’ve been lying here for the past hour trying to get some sleep but to avail. I’ve been thinking about a lot of things before I go back to school, and I don’t know if that is the result of my odd work hours from school, the irregular sleep patterns of 4 hour intervals, or I’m just straight burnt. I still need to apply for another loan and readjust my schedule for this term.
Just got back from a bachelor party in Palm Springs. Man, my friends sure do think they’re getting old. Perhaps it has something to do with the amount of stress they experience from job and relationship. I’m reluctant to say that I’m kinda glad I haven’t taken to that sort of route in my life just yet, and sorta just put things on pause for a bit while I earn this undergrad. I’m fortunate enough to see a significant change in my closest of close, and the experience has been rather awakening and inspiring. Yet I’ve also witnessed how that level of determination, ambition, and drive can slowly eat away at a person. For the most part, it’s quite sad to think that some day I could end up being complacent with my lot in life thinking I’m too “old” to experience new things or enjoy the simplest of luxuries. I don’t like the thought. I feel like I’m not as close a friend as I used to be; I feel I’ve grown significantly apart in some ways from that of my old, reckless band of stomping crew. The thought of this hurts somewhat, as I’ve spent nearly half of my life knowing my lads and without a doubt, I feel like they’re a part of me and always will be.
For the most part, I was very happy to see them this weekend even if it was for a few hours of drunken debauchery with strippers.
So here I am. It’s about a week until I get back to work and I’m just bidding my time until I got to get back to school. Fourth term and I’m already thinking about it. Crazy. I’m half-way through. Need to get some things done before I start. Need to take out a new loan for my tuition, need to get last minute portfolio pieces done, and need to clean up my files.
My trip for the term has been a success as far as I’m concerned. I learned a lot about not being afraid anymore. I wish that I would have had someone that I could have gone with. Seems like friends are really busy nowadays, and to me I guess its normal. I feel different nowadays. I feel like a lot of things are different nowadays–relationships, friendships, family. I still got love, but I feel like I’m different. Like I’m not the same person that I used to be. I don’t know if that is a bad thing or not, but I know that I’m serious. Maybe too serious for my own good.
