In Case of Bankruptcy, Break Glass

Its funny what you can stumble upon with Stumble, and this here is the second time I stumbled upon this so I felt compelled to write a blurb on it. Here’s an example of guerilla ads that 3M launched to introduce it’s Scotchshield, a see-through film that you can apply to glass to make it nearly bulletproof. The first time I saw it was when this was featured in the book Guerrilla Advertising: Unconventional Brand Communication by Gavin Lucas and Micheal Dorian which also featured pictures of real-life people trying to break the glass. If they were smart they would’ve used a car to smash though! Oh…it’s not real money? Darn.

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