Museum of Tolerance & Citywalk

Went to the Museum of Tolerance for the first time today. Very eye opening experience. I had to go because of our final projects in Art Direction 1, so my reasons for going were less than self-motivated. In the end I’m glad I went. Got in for free as they had an open house today. Lucky me! I’ll probably go back because I didn’t get to see the entire museum; I spent most of the time on the 2nd and 3rd floors, which as I soon found out, is NOT the actual museum!

The second floor of the building has two workshop areas and a lecture hall. They did have a “Jews in China” exhibit that profiled Jews who defected to China during WWII and their life there; a complete rabbit hole of history that I had no idea existed until now. There was also a talk by one a speaker in one of the halls. The third floor is dedicated to finding and discovering heritage. The whole notion of “knowing where we came from in order to know where we are going” is something I hold very close to me, so I found this part of the museum fascinating.

I thought that was the end of my trip and making good time, until I got curious as to what else there was at the bottom of the spiral walkway. No one told me ahead of time that at the bottom was the actual museum. I had to ask on of the curators! I found the actual museum very emotionally charged. It pulled me in. Facts, figures, displays, and interactive exhibits taught more about the injustices facing our world today. I sensed a growing attention for a deeper understanding and examination of my own prejudices. I didn’t have time for the last exhibit which was about the holocaust. The museum was closing. But I’m sure I’ll be back again to learn more about it.

The museum in general is not like a regular museum with general displays and such. If you play close attention, all the exhibits are a walk-through, timed in perfect fashion. Visitors explore each experience step-by-step in order to gain a deeper understanding of the subject matter. I loved how this whole plan was laid out. The museum also serves as a sort of community center. I noticed that in the back was a basketball court, and a couple of the rooms are dedicated to children.

Afterward, I found myself roaming the West Side until I got to Hollywood, decided to kill two birds since I was on the road anyway and went to Universal City Walk–another place on my list. The $12 parking fee was definitely not worth the visit and I should’ve just seen a movie while I was there anyway. But I figured that I could get some good shots of some fonts for Type 2 as well.

Maybe it’s the fact that I’m a local and have been visiting that place on occasion for some years now, but I’m not as enthusiastic about Citywalk now or as I used to be. To me, the place is like something out of a horror movie, as if a giant mind-controlling magazine threw up all it’s ads and signage all over the area; too commercial and too tourist for me. Logos and signage fight each other and the whole thing ends up looking like trash. It’s almost an homage to capitalism. I know that’s probably a bad thing to say, being that I’m in advertising and all, but really, I have no reason to go there. The prices are overinflated, the fight for signage is cheesy, the attractions are corny, etc etc. Things like that overwhelm me so that I can’t even appreciate the architecture and layout of the place anymore, and if anyone took the time to look around, there is some awesome architecture there. Except, admittedly, I don’t have any sort of fondness for the place, especially if they’re charging me $12 for parking.

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