Reference is something that advertisers use as a tool either for homage or comedy. I find referential humor in shows like South Park, Family Guy, The Simpsons, and Futurama frequently.
So I stumble upon this song I had in my iTunes library (Yes, I’m sensitive!) entitled Don’t Give Up On Us Baby and a clip from the Ben Stiller / Owen Wilson movie Starsky & Hutch. You’ll probably recognize the song as it was a pretty popular song in the 70’s. The funny relationship is that the singer of the original song is David Soul, the same David Soul who played the original Det. Ken “Hutch” Hutchinson and now Owen Wilson plays in the movie. The reference was missed when I watched the movie the first time, but has so much more meaning this time round.