I’ve been feeling a little bent lately due to learning that Lou Danziger won’t be teaching for my Summer term. Since starting school, I’ve been looking forward to having several instructors teaching me and Lou was definitely one of them. I’ve been playing with the notion of not even taking Ad Concepts 2 or skipping a term until he came back in the Fall. I’ve been bummed and even a little upset this past week. I mean, Lou Danziger for chissakes! The man knew Paul Rand!
However, the more I thought about it, the more it didn’t make sense to me to hold back as far as my goals. Yes, it would have been nice to have been taught by the legendary Lou Danziger, who is also Mikio and Roland Young’s mentor, but on the other hand, I don’t want to delay in completing my education. I believe that everyone deserves to be taught by the best, but as far as I’m concerned, I’m surprised with the people that have taken a chance on ME and have opened up my eyes in helping me develop my talents. I could be completely wrong, but Mikio’s class has taught me that I’m not even close to the hope of becoming an Ad Man without knowing the territory; I think his intention for all the Ad research was to do exactly that–give me a glimpse into what I’m in for. As cliche (and quite possibly kitsch) as this may sound, how am I supposed to learn about the future of my profession without knowing where it’s been. I believe I have a history in this Advertising thing and I have every intention to ROCK DAMMIT. Mikio’s lessons where the like key for me, its really up to me to turn it right?
I still hope to meet Lou one day, hell, maybe even work with man himself! Hopefully, if and when that time does come, he’ll still have some fight in him to break a youngin’ off with some wisdom. So here’s to you Lou! I’m sorry I missed you.
On that note, here’s some background on Lou, some research I pulled off the net. Enjoy!
From the AIGA Website
A few years ago a publisher asked Lou Danziger to give advice to art students. He offered these words—”Work. Think. Feel.”—and elaborated thus: Work: “No matter how brilliant, talented, exceptional, and wonderful the student may be, without work there is nothing but potential and talk.” Think: “Design is a problem-solving activity. Thinking is the application of intelligence to arrive at the appropriate solution to the problem.” Feel: “Work without feeling, intuition, and spontaneity is devoid of humanity.” more…
From the Artisan-Inc website
Design Legends: Louis Danziger
by TeamArtisan 2/23/2009 9:24:00 AM
Lou Danziger retired from design more than 20 years ago, preferring to work as a consultant and educator. His legacy in teaching is just as profound and Danziger is considered at the top of his field in both design and teaching what he knows about it. Danziger’s work in the 50s through the 70s took Modernist concepts to a new level, using minimalism in both presentation and the creation of the work itself. Danziger took Modernism farther, while maintaining what he said was a healthy “disrespect for design”. Danziger’s career got off to a humble start, designing posters while serving in the Armed Forces from 1943 to 1945. When he was discharged, Danziger used the GI Bill to attend art school. More…