Kobe x Lebron x Justin x Nike

It’s official, the L.A.ke Show is in the 2009 NBA Finals. Unfortunately, we won’t see a Kobe / Lebron match up. But nevertheless, their powerhouse sponsors at Nike have put out this doc highlighting the big 23 & 24, hosted by no other than JT himself. This is basically a high-light of Nike’s endorsements and a prime example of great, theatrical branding and cross promotion.

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