Apple 1984 / Lemmings revisited

The Apple 1984 commercial will be considered as one of the greatest commercials ever whether that be true in the consciousness of the consumer or Ad Nerds like me who look to this kind of iconoclast advertising as a virtual turn on in the creative depths of our growing and aging minds. Regardless, if you saw this in person (or not) the night that it aired at Super Bowl 1984, this is a great example of how Chiat/Day gained success:

And this is how it lost:


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