Before TBWA/Chiat/Day asked you to “Think Different” with their Apple Macintosh campaign, DDB asked you to “Think Small” with Volkswagen. Doyle Dane Bernbach burst onto the scene in the 1960s. James “Ned” Doyle, Maxwell (Mac) Dane, and William (Bill) Bernbach put together a team of 14 and revolutionized advertising by pairing up Art Director with Copywriter. DDB is also known for the infamous “Daisy Spot” of Lyndon Johnson’s 1964 election race as well as Avis “Try Harder”, “Mikey Likes It” for Life cereal and “Real Men of Genius” by Budweiser. Today, DDB reportedly brings in $12.69 billion, the highest revenue in the world, according to Advertising Age (April 2008).