Got Goodby?

Sorry I’m so late on this Agency Wednesday. I had a Star Wars book day at the Hastings library and was so worn out from all the activities that I knocked the hell out early! Anyway, Jeff Goodby of Goodby, Silverstein, and Partners (Got Milk?, Hyundai, NBA “Only One”, Sprint) came to speak at Art Center today. A former board member of the school, he brought some insight in his company’s philosophy as well as some of his own personal anecdotes.

His most memorable today, being when he met the legendary David Ogilvy of Ogilvy & Mather (made famous by the “Man in the Hathaway shirt” campaign, Kraft, and Mattel) when he used to work at O&M. Ogilvy inquired how many hours he wrote each day. In which Goodby replied (as any good junior employee copywriter should at the time)–eight to nine hours. Ogilvy gawked at his response stating that he should be writing for two to three hours each day; the rest of the time finding things to write about.

So on that note, here are some particulars from the GSP library to take up some of that other six hours. Enjoy!

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