Alphabetically by Title
Reads you should definitely pick up to heighten your creative process. But, you don’t have to take my word for it…

Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)

by Jean-Marie Dru

For anyone that yearns to break the mold of convention. A headline of a reader review for the book said, “Hey competitors! Don’t read this book!” And to some degree, it’s true. This book will give a leg up in understanding a new process of thinking.

How to Get Ideas

by Jack Foster

If you’re going crazy trying to come up with ideas–sit back, relax (literally), and read this book. Great insight on where ideas come from, why we can’t think spot on right away, and more! An easy read for any creative lacking inspiration or frustrated and confused by the process. Not surprising that there is a shout out to the great Mel Sant!

Tao of Jeet Kune Do

by Bruce Lee

The style of having no style. Bruce Lee was a martial artist, but first and foremost he was a philosopher and teacher. This “rough draft” of his philosophy, written before his untimely passing, gives insight into the art form that would be known as the “Way of the Fist”. Inspiring and intriguing for students of all disciplines.

How We Decide

by Jonah Lehrer

I actually have a signed copy of this book. Ever wonder why we pick chocolate over strawberry even though we loooooove strawberry? This book documents the observations and conclusions based on clinical and scientific experiments on what happens to us chemically and biologically in the decisions making process. Sounds pretty heavy.

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